Carousel ads
If you want to generate high engagement with your Facebook carousel ads, you need to use images to engage your audience. The first image of your ad is what your audience sees as they scroll through their newsfeed, so make it eye-catching and appealing. The next two images should be informative and interesting to your audience.
Carousel ads can be effective for generating high click-through rates and lowering your cost per click. Neiman Marcus did a Facebook Carousel Ads campaign to promote their seasonal products and a particular collection. It was a huge success, outperforming similar campaigns using single images. Carousel ads are great for capturing new attention because they provide more detailed information and step-by-step instructions to potential customers. The versatility of carousel ads makes them a great choice for social media marketing.
Lenses
For those who think sponsored social media ads are just for kids, think again. The first Snapchat Sponsored Lens campaign was for Halloween 2015. The company allowed users to overlay images from the movie “The Peanuts Movie” with candy corn. The company confirmed that it would be running at least 50 such campaigns.
Sponsored lenses are an excellent way to increase brand awareness and promote a product, holiday, or other event. They also allow brands to target the millennial audience. Sponsored lenses are highly expensive, requiring at least six figures for a 24-hour campaign. Unlike traditional ads, sponsored lenses also require collaboration between Snapchat developers and advertisers.
Snap ads
Snap ads are short videos that you post on Snapchat to reach a targeted audience. These videos are typically 10 seconds long and can include an interactive element or call-to-action. Approximately two-thirds of all Snapchat ads include audio, which plays automatically if sound is turned on. The videos should include relevant information about the company or brand, and should not be too long.
Snap also provides tracking and monitoring of the performance of your campaign. This is useful in identifying what type of ads are working best. In addition, it can help you adjust your advertising strategy.
Story ads
Story ads on social media are a powerful way to engage with your target audience. This innovative way of displaying content is becoming increasingly popular with marketers. The content of these ads is short, valuable, and easily digestible. It also helps reach a broader audience. With multiple platforms for video ads, marketers must use innovative approaches to stay relevant and increase engagement. Stories ads are a great option for marketers in various niches.
In a typical Story Ad, a product or service is displayed, and a CTA is provided to the viewer. This encourages them to purchase or order the product or service. Stories can also be accompanied by offers that will further engage the audience.
Carousel ads for real estate
One way to increase your conversion rate with Facebook carousel ads is to customize your creative output to your audience. Choose text, images, or a combination of both to target specific demographics. This type of ad captures attention and encourages action, making it ideal for real estate advertising.
Facebook carousel ads are very visual and help capture a prospect’s attention. To help make the most of this type of ad, choose a photo that shows your property as it appears in real life. For example, flyhomes posted an ad featuring a young couple with a small dog and two young children. By using photos that look real, your ad will attract more people who might not otherwise be interested in your property.
Video ads for real estate
Video ads for real estate on social media can be effective tools for bringing in new business. If you can create a video that is unique, it will draw in a lot of viewers and generate tons of traffic. Even better, if you can shoot a video on a cell phone, that will make it more unique. Besides, it will allow you to show off your personality, which will resonate with viewers.
Whether you choose to do an animated video, a scripted video, or a live video, the most important thing to remember is that the video should be entertaining and convey the theme of the property. While live videos work well as a supplement to good photos, professional videos are the best choice for social media ads.
